Barlind

 

Title: Barlind

Year: 2017

Commission: School assignment

In collaboration with: Dinara Zhubaniyaz, Cong Bui Dinh and Marco Bar Goria

 

Background
We were asked to create a branding strategy for the microbrewery “Barlind Beer” located on Björkö in the archipelago of Göteborg.

Process
After locating Barlind beer and its intentions we tried do understand the context in which Barlind beer exist, what does the people that drink Barlind beer talk about, what is on their minds?

Description
We created a branding strategy that wants you to start talking to new people, and thereby create a greater understanding for other cultures. Beer drinking presents a great opportunity to meet new people, and by having a Barlind beer in your hand it becomes even easier to initiate a conversation.

We formulated Barlind’s (we decided to lose the beer part) new mission as Crafting beer that nurtures cultural diversity. This is clearly expressed in the strategy that reads No man is an island. We use this line from the famous poem by John Donne because we interpret the poem as a vision in itself that describes how people do not thrive when isolated from each other. On the opposite, it is by bringing people together that mankind can start to build great things.

Skills
Branding, Design process, User centred design, Strategy


More stories:

Anonyma Rya Artister
Organizational Kintsugi
Barlind

Väv

I together with my artist collective Anonymous
Rya Artist are included in the latest issue of Väv (Weave).
Go grab it!

Borders
Underkläder -16
Heroine WOD
WE.CARE.
The Fashion Affirmations
Thoughts on Business & Design
What is Business & Design?
Koala Bag
FR mössa & FR Halstub
Rannebergens Fixotek
Kriget har inget kvinnligt ansikte
The Valhalla Model