Barlind

 

Title: Barlind

Year: 2017

Material: –

Commission: School assignment

Exhibited: –

 

Background
For the course “Design, Branding & Marketing” we (me, Dinara Zhubaniyaz, Cong Bui Dinh and Marco Bar Goria) were asked to create a branding strategy for the microbrewery “Barlind Beer” located on Björkö in the archipelago of Göteborg.

Process
After locating Barlind beer and its intentions we tried do understand the context in which Barlind beer exist, what does the people that drink Barlind beer talk about, what is on their minds?

Description
We created a branding strategy that wants you to start talking to new people, and thereby create a greater understanding for other cultures. Beer drinking presents a great opportunity to meet new people, and by having a Barlind beer in your hand it becomes even easier to initiate a conversation.

We formulated Barlind’s (we decided to lose the beer part) new mission as Crafting beer that nurtures cultural diversity. This is clearly expressed in the strategy that reads No man is an island. We use this line from the famous poem by John Donne because we interpret the poem as a vision in itself that describes how people do not thrive when isolated from each other. On the opposite, it is by bringing people together that mankind can start to build great things.

Skills
Branding, Design process, co-creation


More stories:

Anonyma Rya Artister
How can a 12 step program be a method for crafting?
Organizational Kintsugi
Can a craft technique be applied to an organization?
Barlind
Can beer introduce you to new friends?

Väv 2017

I together with my Anonymous Rya Artist collective will host one exhibition and two workshops during Vävmässan 2017. See you there!

Hack the patriarchy
How can we reflect upon norms?
Borders
Who is protection for?
Work in progress
What happens at Snigeldesign?
Heroine WOD
How do we talk about women that are soldiers, and how are they remembered?
WE.CARE.
How can Dentsply Sirona become more empathetic?
The Fashion Affirmations
Can we affirm fashion?
Thoughts on Business & Design
What is Business & Design?
Koala Bag
What does a new Stridssäck look like?
FR mössa & FR Halstub
what do you need under your helmet?
Rannebergens Fixotek
How can sharing economy be implemented in your local neighbourhood?
Kriget har inget kvinnligt ansikte
What role do women have in warfare?
The Valhalla Model
What do Göteborg look like in the year 2036?
Brave New Production Magazine
How can styling carry critique?
The B-Side Project: Patterns
Do you want a piece of pattern?
Postfashion
Can we talk about fashion?
The B-Side Project: Fashionfilm
What is fashion?