About Victoria


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Who am I?

Originally trained as a textile artist I now use my textile background to make sure that the customers wants and business needs are woven together in order to create seamless experiences.

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What do I believe in?

Today when companies and organisations is faced with wicked problems and constant changes, design may be a way to find new opportunities and values by using a holistic perspective that takes into account both the customer’s needs, as well as the organisation business goals. Such a holistic perspective may be reached through using service design thinking methods.

To me design is something that is co-created, and I believe in working in teams that different competencies, experiences and view may enrich each other. By combining such an approach with an ambition to involve all the different stakeholders in the process, is what I consider to be the foundation of a user-centered way of working. Being able to together with others create change is my biggest source of inspiration.