About Service Design

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The road
In a constantly changing world design can be a way to interpret what is happening. As wicked problems do not have one solution, the iterative process of design can stay in the constant flux of what is happening and create value through its flexible nature.

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The compass
Navigating isn’t always easy, especially not in a design process that is iterative and non-linear. But I have developed my own compass to communicate what I believe is important when deciding which direction to take.

(PS, It’s based on the Icelandic magical rune Vegvisir, so it holds extra strong powers!)