Göteborgs modelejon

Project: Göteborgs modelejon

Client: ADA, Business Region Göteborg

 

Background
ADA asked me to develop Gothenburg’s fashion network.

Process
By using user centred design methods I could identify what needs the network should adress in order to engage the local practitioners.

Description
All the insights gathered during the research project was published as the report ”Göteborgs modebransch – en underdog eller ett modelejon?” giving a picture of the contemporary fashion industry in Gothenburg (read it in swedish below). The devolpmnet of the network is still a work in progress.

Skills
Design process, Service Design, Organizational development

 

 


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