Project: Göteborgs modelejon
Client: ADA, Business Region Göteborg
ADA asked me to develop Gothenburg’s fashion network.
By using user centred design methods I could identify what needs the network should adress in order to engage the local practitioners.
All the insights gathered during the research project was published as the report ”Göteborgs modebransch – en underdog eller ett modelejon?” giving a picture of the contemporary fashion industry in Gothenburg (read it in swedish below). The devolpmnet of the network is still a work in progress.
Design process, Service Design, Organizational development