Trendspotting


I have developed a workshop format in order to identify business opportunities through trendspotting. By continuously looking for weak signals (imprecise early indications about impending impactful events), these are then gathered and clustered into trends (a general direction in which something is developing or changing).

These trends can then be used to identify emerging customer behaviour and expectations, which can be applied to a business in order to identify new business opportunities.

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